Businesses need new ways to connect with customers due to the spiraling costs of good customer service and the power of social media to make or break a company’s reputation. You may realize that there are a lot of people who are using social networks but you may be surprised to see how many actual active users there are. “Active users” is the number to pay attention to because free signup means a significant percentage of users create a partial profile and forget about it.
 
Here are the numbers from a few of the most active social networks from Digital Marketing Ramblings…, updated this week.
 
Ebay: 100 million active users
Facebook: 1.06 billion monthly active users, 680 million mobile users
Google+: 343 million active users
Twitter: 200 million active users
WordPress: 74 million blogs
Youtube: 1 billion users, 4 billion views per day
Pandora: 175 million registered users
Pinterest: 48.7 million users
Rovio (Angry Birds): 1.7 billion downloads, 263 million monthly active user
 
Two of those stats, for Ebay and Angry Birds, seem out of place on this list as they are not social media platforms. One is an online store and the other is a game, but both use advertising and act as an online meeting point for social networks to share information, opinions and referrals.
 
Think about these three ways that successful companies are using social networks to build market share and drive new business.
 
1. Customer service – allow customers to contact you by Facebook and Twitter and dedicate someone to responding within a reasonable about of time through email alerts. There are several programs that search social networks for mentions of your company or keywords related to your business so you can go proactive and join the conversation about trending topics.
 
2. Influence marketing – find someone that has positive things to say about your company and foster their growth as an online influencer with special perks and inside information.
 
3. New product launch and A/B testing – instead of spending a significant budget on traditional media build awareness of a new service or line of business, send up some quiet trial balloons on social networks first. The film industry is using this tactic with releases glimpses of new movies and production details on twitter, building a buzz. There is nothing the drives demand like making something exclusive. Also, social groups are a great place to test A and B versions of something new before making the final launch decision.
 
So start expanding your prospect pool and start experimenting with social networks now. In any case, to survive in today’s marketplace, a business must learn to use social networks at least as well as the competition.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Articles

Rapid Restore

Backup your entire server’s data every night and have access to 5 days of rolling restore points.  Restore your server’s data, OS and configuration any time you need it.

Our Rapid Restore service saves the day during accidental data loss, hardware failures and virus contraction. Simply pick your recovery point and restore the data from that day. 

DDoS Protection

While our competitors may advertise DDoS protection, most often, they are merely implementing easily evaded router rules or simply black-holing targeted servers. They consider this “DDoS protecting their network.” However, neither of these solutions should give comfort to any online business. Should your site be attacked, chances are likely both of these options will end with your server being taken offline. At Hivelocity, we take the responsibility of keeping your servers online very seriously. For this reason, we offer two very serious forms of DDoS protection.

FREE

Every solution we provide includes our Filtering Edge of Network System (FENS). FENS is a series of proprietary systems that proactively monitors and protects the entire Hivelocity Network from most common Denial of Service (DOS) and Distributed Denial of Service (DDoS) attacks.

$15/MONTH PER SERVER

For an extra fee, you can enhance your server’s protection further with the addition of our Server Defense System. Our Server Defense System sits in front of your server, inspecting inbound data and looking for malicious traffic. The moment an attack is detected, it instantly begins scrubbing each data packet. Hivelocity’s Server Defense System delivers business continuity even in the face of massive and complex attacks.

Our Server Defense System is like adding an alarm and armed guard to your business, alerting you to and destroying anything attempting to jump that fence. Our Server Defense System utilizes internally developed proprietary systems in addition to Corero’s Threat Defense Smartwalls for data packet scrubbing. Each of our data centers is a scrubbing center with Corero Smartwalls on-premise, allowing us to provide on-prem zero-lag data scrubbing.

SSL Certificates

The security of your online commerce and protecting your customers’ data is as important to us as it is to you. When your customers see the green bar, they will know their connection to you is protected. We offer single domain, multi-domain, and wild-card certificates.

We offer industry leading 128-bit encryption certificates, allowing you to conduct e-commerce with complete security. Inspire confidence in your customers by displaying any number of seals and indicators certifying that your site is secure.

Load Balancing

Adding this service to two servers with identical content will allow you to distribute your load evenly across your hardware. Don’t lose business because you couldn’t handle the demand. Load balance and handle your biggest resource spikes with ease.

Firewalls

Stop attacks, prevent unauthorized access, and achieve regulatory compliance. Our Juniper hardware firewalls offload the work so your server never has to consume resources protecting itself from malicious traffic. A single firewall can be used to protect multiple servers.

Cloud Storage

Cloud storage offers users redundancy and easy accessibility, ensuring your data remains secure and readily available. Scale to as much as you need for only a 20¢/GB.

Cloud Storage is distributed and replicated across many servers, protecting your data from hardware failure. Highly scalable, it can handle thousands of client connections via TCP/IP. Connect to your virtual drive with SFTP, FTP, and SSHMount and in the future NFS and AFP. Cloud Storage is based on a stackable design which is upgradeable up to 2TB per instance.