Preparing Your Website for Traffic Surge

If you are expecting a massive increase in web traffic and want to take steps to protect yourself, you are likely wondering where you should turn for help. Although increasing the number of visitors to your website is a good thing, you will still need to prepare if you don’t want to run into problems. The inability to handle a surge of traffic can cause your website to go offline, preventing you from getting sales and leads. Luckily, you won’t need to worry about that problem when you follow the right plan.

Speak with Your Hosting Provider

People often take a range of steps when they expect a surge in web traffic, but they can forget to speak with their hosting provider, which is a mistake that you can’t afford to repeat. If you know a surge is coming, call your support team at Hivelocity to discuss the situation, and they will be more than happy to give you a hand. They will ask you how many visitors you expect to get and how long the burst of traffic will last, allowing you to upgrade your dedicated server quickly and efficiently.  

Use Load Balancing

Although increasing your bandwidth is a good starting point, it’s not enough when you need to keep your website online. If you would like to enjoy the best possible results, use load balancing. When too many people come to your website, they can overload your server before you know how to respond to the threat. When you opt to use load balancing, your server will distribute the requests over the network to prevent itself from crashing.

Use a Content Delivery Network

Video, audio and images can impact the loading speed of your website during normal use, but trying to provide content to each user from one network during a traffic burst can bring your network tumbling down. If you want to combat that problem and to keep your servers online and working at their best, you can use a content delivery network, or CDN. With this option, you will store your content on servers located around the world, and your site will load much faster. When people visit your website, the system will direct them to a content server near their location.

Final Thoughts

When you are expecting a wave of targeted visitors, taking proactive steps to safeguard your website can be the difference between success and failure. You won’t want to take any unneeded chances when it comes to your profitability, and upgrading your network is a small price to pay. In addition to keeping your network online, protecting your website will also allow you to get the most from the upcoming wave of traffic.